Say Hello To Desi Oon of India

 

From indigenous breeds, shepherds, and artisans harnessing the goodness of Indian wool

India is home to one of the largest populations of sheep, camels and yaks in the world. These woolly animals amble across the vast arid plains of western India, up and down the alpine shrubs and meadows of the Himalayas, and through the farms, forests and grasslands of the Deccan. Shepherded by diverse pastoralist communities and cultures, this impressive army is a tireless cog of our economy; they provide wool to keep out the cold; fertilise vast agricultural fields at minimal costs; offer milk and meat to feed humans; and hides for crafting products of great elegance and durability. Of all these produce, pastoral communities value wool the most and craft them into stunning products. Why is wool so important an element of pastoral cultures and economies? What do we do with this extraordinary resource?

Desi Oon is Indigenous

Desi Oon is produced by the countless sheep of India; sheep of diverse breeds, each breed perfectly adapted to the local climate, grazing resources and terrain.

Desi Oon is Eco-friendly

India’s 74 million sheep graze on and help in the regeneration of marginal lands; thus sequestering carbon and producing wool that has the gentlest of carbon footprints.

Desi Oon Fosters Local Economies

Indigenous wool has been an important source of income for herders, and the primary raw material for wool artisans to work with. These economies supported rural livelihoods and sheltered impressive and diverse knowledge and cultural expressions.

A Peek Into The World Of Desi Oon

Wool is an integral cog of the pastoral systems

Millions of herders and craftspeople depend on indigenous wool economies

 

India is home to one of the richest amalgams of pastoral cultures in the world

Almost every pastoral culture reveres wool, often integrating woollens into their rituals, life events, and festivals

 

Joys of Wool-craft

For centuries, herders, spinners, felters, and weavers have nurtured the sheep and its wool; they often crafted wool into products worthy of the divine.

 

The future of sustainable fashion is Desi Oon

Fashion that lasts, Fashion that is gentle on the earth

 

Accounts from the ground

What wool means to herders, artisans and craft enthusiasts of India

 

Desi Oon Hub

A collaborative of organisations working with indigenous wool and wool crafts

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